MOnkey shoulder Records

Monkey Shoulder’s PR agency brought us a bold activation idea aimed at music lovers — we brought it to life. As Creative Lead and Art Director, I shaped the visual world and tone for the campaign, crafting a standout creative execution that ran across the event space and social channels.

Working with an incredible team (including director Tracer Ital), we shot a premium content series in a moody, vinyl-listening-gallery-inspired set that nailed the vibe. From concept development to shoot execution, we built social-first creative that felt fresh, fun, and totally on brand — encouraging music fans to engage, book into the experience, and keep the premium record bar environment vibes going post-event.

Our content didn’t just support the activation — it was integral to it. Videos played in the space as part of the immersive brand world, then rolled out as pre- and post-event content tailored for each platform. We pushed to elevate every frame, proving how creatively sharp, platform-native content can still feel premium.

The client was thrilled with both the content and the results. It was a slick, well-executed campaign that hit the sweet spot between energy and craft — showing just how good Monkey Shoulder can look when it sounds like this.